2018 West Coast Urban District Forum

Walnut Creek

Join Walnut Creek Downtown Business Association, the California Downtown Association and IDA for the 2018 West Coast Urban District Forum March 13-15, 2018. Master talks and breakout sessions will explore how downtowns serve as economic development resources beyond city boundaries, and the role social media plays in encouraging community engagement. Experts will share best practices on enhancing downtown quality of life and cultivating the next generation of leaders.

With a rich cultural history and thriving downtown, Walnut Creek, known as the jewel of the East Bay, is the perfect location to draw industry experts from around the region. Walnut Creek offers a distinctive blend of urban flair, suburban grace and peaceful wilderness. An urban oasis surrounded by unspoiled hillsides, Walnut Creek is embraced for its mild Mediterranean climate, picture perfect setting, shopping, dining, and the arts. See you in Walnut Creek!

Attend the Event

The WCUDF18 will be held at the Walnut Creek Marriott located at 2355 North Main Street, Walnut Creek, CA 94596 and at various locations throughout downtown Walnut Creek.

Register now for the 2018 West Coast Urban District Forum:

    • Early Bird Rate: $345 until Wednesday, February 15, 2018
    • Regular Rate: $395 until Wednesday, March 8, 2018
  • On-site Registration Rate: $445 available March 13-15, 2018


For further information or assistance, please email the IDA registration team at registration@downtown.org.

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The Program

Click here to view the preliminary program, which will be updated in the coming weeks. The program is subject to change.

Get social! What questions will you come ready to ask? Share them on Twitter using #WCUDF18.

2018 Master Talk Announced

Dr. Steven Goodwin, TurningWest: Leadership is an art. But unlike the art of a Picasso or Michelangelo, one is not born with an innate ability. Anyone can learn the art of leadership. Dr. Steven Goodwin is a lifelong student of leadership who will illumine for us some of the secrets to learning to be a leadership artist.

Pre-Conference Tour Announced

Policies and Partnerships: Fostering Growth and Harnessing Potential in Walnut Creek Walking Tour ($25)

Tuesday, March 13th | 1:00 p.m. – 4:00 p.m.

Join City staff on a walking tour of downtown Walnut Creek where guiding policies and successful partnerships have created opportunities, attracted investment to promote Walnut Creek as a regional leader with a strong local economy, and generated a wealth of community investment.




District Advocates




Reception Sponsors




Saltwater Software




The Walnut Creek Marriott, located at 2355 North Main Street, is offering a rate of $179/night for a standard room. Please book your room by Friday, February 23, 2018 online.

Rooms are also available at the Renaissance ClubSport Walnut Creek Hotel, located at 2805 Jones Road, for a rate of $189/night for a standard room. Please book your room by Friday, February 23, 2018 online.

Cancellation Policy

Cancellations received or postmarked by March 1, 2018 will receive a refund less a $100 processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after March 1, 2018 will not be refunded.


Sponsoring the West Coast Urban District Forum allows you access to an audience of urban leaders from around the country who want to learn how your product or service can work for them. Download the 2018 Regional Marketing Opportunities PDF to review sponsorship packages for the 2018 West Coast Urban District Forum in Walnut Creek, CA. Contact Tracie Clemmer, IDA Director of Corporate Relations at tracie@downtown.org for more information.



District Advocates

MIG    Street Graffiti Solutions

District Advocates

Saltwater Software



Join the California Downtown Association

Read more about CDA membership benefits and fill out the application here.


Interested in hosting a 2019 or 2020 event? Contact Carolyn Dellutri, IDA Director of Professional Development at carolyn@downtown.org.