2018 West Coast Urban District Forum

Walnut Creek

Join Walnut Creek Downtown Business Association, the California Downtown Association and IDA for the 2018 West Coast Urban District Forum March 13-15, 2018. Master talks and breakout sessions will explore how downtowns serve as economic development resources beyond city boundaries, and the role social media plays in encouraging community engagement. Experts will share best practices on enhancing downtown quality of life and cultivating the next generation of leaders.

With a rich cultural history and thriving downtown, Walnut Creek, known as the jewel of the East Bay, is the perfect location to draw industry experts from around the region. Walnut Creek offers a distinctive blend of urban flair, suburban grace and peaceful wilderness. An urban oasis surrounded by unspoiled hillsides, Walnut Creek is embraced for its mild Mediterranean climate, picture perfect setting, shopping, dining, and the arts. See you in Walnut Creek!

Attend the Event

The WCUDF18 will be held at the Walnut Creek Marriott located at 2355 North Main Street, Walnut Creek, CA 94596 and at various locations throughout downtown Walnut Creek. Access a PDF map of the downtown with forum locations and transportation options.

Registration for the 2018 West Coast Urban District Forum is now closed.

    • Early Bird Rate: $345 until Thursday, February 15, 2018
    • Regular Rate: $395 until Thursday, March 8, 2018
    • On-site Registration Rate: $445 available March 13-15, 2018

For further information or assistance, please email the IDA registration team at registration@downtown.org.

The Program

Click here to view the final program.

Get social! What questions are you ready to ask? Share them on Twitter using #WCUDF18.

2018 Keynote Speaker Announced

Kish Rajan has enjoyed a 20+ year career in government and business working as a mobile technology executive, a legislative aide to Senator Barbara Boxer and as Governor Jerry Brown’s head of California Economic Development. Kish also served a term on the Walnut Creek City Council from 2008‐2012.

2018 Master Talks Announced

Dr. Steven Goodwin, TurningWest: Leadership is an art. But unlike the art of a Picasso or Michelangelo, one is not born with an innate ability. Anyone can learn the art of leadership. Dr. Steven Goodwin is a lifelong student of leadership who will illumine for us some of the secrets to learning to be a leadership artist.

Kerry Morrison, Hollywood Property Owners Alliance: Kerry Morrison is the executive director of the Hollywood Property Owners Alliance, which manages the Hollywood Entertainment and Sunset & Vine BIDs. She recently completed a two-year Stanton Fellowship which afforded her the opportunity to bring ideas to city and county leaders about a new approach toward engaging with and treating people with mental illness. She serves on L.A.’s City’s Citizen Oversight Committee for the HHH homeless housing bond, and the Home for Good Business Leaders Task Force to end Homelessness.

Tomiquia Moss, Hamilton Families: Tomiquia Moss leads Hamilton Families as CEO with more than 20 years of nonprofit leadership and management experience. From 2014-2017, she served directly under the mayors of both San Francisco and Oakland, most recently as Chief of Staff for Oakland Mayor Libby Schaaf. Tomiquia is locally and nationally recognized as a dynamic nonprofit leader with expertise in public policy and community planning.

Pre-Conference Tour

Policies and Partnerships: Fostering Growth and Harnessing Potential in Walnut Creek Walking Tour ($25)

Tuesday, March 13th | 1:00 p.m. – 4:00 p.m.

Join City staff on a walking tour of downtown Walnut Creek where guiding policies and successful partnerships have created opportunities, attracted investment to promote Walnut Creek as a regional leader with a strong local economy, and generated a wealth of community investment.


Hotel & Transportation

The Walnut Creek Marriott is located at 2355 North Main Street. Parking is available onsite during the day for $10 and $23 overnight. This hotel is accessible via the Walnut Creek Bay Area Rapid Transit (BART) station. Also use the BART trolley stop if heading downtown!

The Renaissance ClubSport Walnut Creek Hotel is located at 2805 Jones Road. Valet parking is available for $27 per day. This hotel is two blocks from the Pleasant Hill Bay Area Rapid Transit (BART) station.

Take BART to Walnut Creek from the Oakland or San Francisco airports. The BART station is three blocks from the Walnut Creek Marriott and downtown Walnut Creek. A free trolley runs from the BART station to the downtown. For the trolley schedule, click here. If you’re planning to drive to Walnut Creek, there are parking garages and extended street parking available; visit Walnut Creek Downtown’s Parking & Transportation page for locations and pricing information.




Urban Champions

Streetplus    ICSC         Stantec




District Advocates

BBB width=  Earthplanter-80  Earthplanter-80   Eco-Counter   Equinox Desert Planter
Geocentric         MIG     PUMA Logo    


Reception Sponsors




City of San Jose


Saltwater Software


Union Square BID




Cancellation Policy

Cancellations received or postmarked by March 1, 2018 will receive a refund less a $100 processing fee. Refunds will be processed approximately 30 days after the event. Cancellations received after March 1, 2018 will not be refunded.


Sponsoring the West Coast Urban District Forum allows you access to an audience of urban leaders from around the country who want to learn how your product or service can work for them. Download the 2018 Regional Marketing Opportunities PDF to review sponsorship packages for the 2018 West Coast Urban District Forum in Walnut Creek, CA. Contact Tracie Clemmer, IDA Director of Corporate Relations at tracie@downtown.org for more information.

Join the California Downtown Association

Read more about CDA membership benefits and fill out the application here.


Interested in hosting a 2019 or 2020 event? Contact Carolyn Dellutri, IDA Director of Professional Development at carolyn@downtown.org.i