2020 West Coast Urban District Forum

Join the San Jose Downtown Association, California Downtown Association and IDA for the 2020 West Coast Urban District Forum March 11-13, 2020. Master Talks and breakout sessions will explore how managing downtowns and public spaces has become much more than flower baskets and events. Experts will share best practices on economic development strategies, multi-generational leadership, and cross-sector collaboration and how it plays an important role in the work that we do.

San Jose Downtown Association, a non-profit, membership-based organization founded in 1986 to represent business and property owners, covers over 100 blocks in the historic, yet rapidly developing, center of San Jose. SJDA makes downtown a better place for businesses, residents and visitors through events, advocacy, marketing and more. SJDA also manages the San Jose Downtown Property Owners Association, a PBID focused on clean, safe and beautiful programming, and the San Jose Downtown Foundation, a charitable organization dedicated to arts and art education in downtown. We look forward to seeing you in San Jose!

Attend the Event

WCUDF20 will be held at the Fairmont San Jose hotel, located at 170 South Market Street in San Jose, California and at various locations throughout downtown San Jose. Registration is now open for the 2020 West Coast Urban District Forum.

  • Regular Rate: $395 until Wednesday, March 4, 2020
  • On-site Registration Rate: $445 available onsite March 11-13, 2020

Daily rates are also available.

  • Regular Rate for Thursday only: $275 until Wednesday, March 4, 2020
  • Early Bird Rate for Friday only: $200 until Wednesday, January 29, 2020
  • Regular Rate for Friday only: $225 until Wednesday, March 4, 2020

All prices above are in USD.

Register Now

In order to register for the Forum, you need to either have an account in IDA’s new database or you must create one. If you previously registered for an event in the past, you should have an account in the database. For instructions on logging in to your account, please visit IDA’s registration page.

Cancellation Policy: Written notice of cancellation is required. Cancellations received via email by February 19, 2020 will receive a refund less a $100 processing fee. Cancellations received via email after February 19, 2020 will not be refunded. Refunds will be processed approximately 30 days after the event. Please email the cancellation notification to the International Downtown Association by emailing at registration@downtown.org.

Adding a Pre-Conference Tour: Please note, the pre-conference tours sell out quickly. Therefore, it is advisable to add these items at the time of your registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour after they have been registered, they run the risk of the tour no longer being available. If a tour is sold out, you can be waitlisted by contacting the registration department at registration@downtown.org.

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.

The Program

View the program (the program is subject to change.) Get social! What questions will you come ready to ask? Share them on Twitter #WCUDF20.

Pre-Conference Tours

San Jose Development Tour ($50) | Wednesday, March 11, 2020 | 1:00 p.m. – 3:30 p.m. | Visit three of downtown San Jose’s most innovative development projects. Villas on the Park, a permanent supportive housing development for chronically homeless individuals, is the first of its kind in the city of San Jose. The Graduate is a college student-centric co-living high-rise project, a new planning classification for housing in San Jose. *This tour includes bus and walking; please plan accordingly.

Downtown San Jose Art Pedicab Tour ($50) | Wednesday, March 11, 2020 | 1:00 p.m. – 3:30 p.m. |  This curated tour will focus on murals painted by various artists—both local and global—and the art institutions that set the stage for these amazing works of public art. The artists and art institutions work with city staff, property owners and downtown district groups, to bring life to the downtown landscape and infuse important moments of cultural story-telling through murals. Stops include the San Jose Institute of Contemporary Art, MACLA and Anno Domini. *This tour includes a pedicab; please plan accordingly.


The deadline has passed for the WCUDF attendee rate at the Fairmont San Jose, located at 170 South Market Street. To inquire about available rooms, call the Reservations Department at 1-408 -998-1900 or 1-888-495-2126 and reference the International Downtown Association event.

Urban Champions


District Advocates




Sponsoring the West Coast Urban District Forum allows you access to an audience of urban leaders from around the country who want to learn how your product or service can work for them. Download the 2020 Marketing Opportunities PDF to review sponsorship packages that were offered and plan ahead for 2021. Contact Tracie Clemmer, IDA Director of Corporate Relations, at tracie@downtown.org for more information about sponsoring the Spring 2021 Forum.

Join the California Downtown Association

Read more about CDA membership benefits here. Attending the 2020 West Coast Urban District Forum? Pay only $50 in dues* for the remainder of this calendar year. Download the enrollment form here.


Interested in hosting a future event? Contact Carolyn Dellutri, IDA Director of Professional Development at carolyn@downtown.org.