2023 West Coast Urban District Forum

About the 2023 West Coast Urban District Forum

Join the San Jose Downtown Association, California Downtown Association (CDA) and the International Downtown Association (IDA) for the West Coast Urban District Forum on March 29-31, 2023.  This year’s theme – Leading in Transformative Times – will address how we, as place managers lead our districts to survive and thrive in these challenging times.  

We will explore leadership skills and strategies needed to sustain and grow strong communities and discover new ways to motivate our staff, boards, and stakeholders. Hear from industry leaders and experts on transforming communities with an equity lens in retail, office market, affordable housing, public safety, homelessness and mental health while networking and sharing best practices with our peers.  Join us in San Jose, California, where we will learn from the local and Bay Area tech and university communities about designing for the future.

San Jose Downtown Association, a non-profit, membership-based organization founded in 1986 to represent business and property owners, covers over 100 blocks in the historic yet rapidly developing center of San Jose. SJDA makes downtown a better place for businesses, residents and visitors through events, advocacy, marketing and more. SJDA also manages the San Jose Downtown Property Owners Association, a PBID focused on clean, safe, and beautiful programming, and the San Jose Downtown Foundation, a charitable organization dedicated to arts and art education in downtown. We look forward to seeing you in San Jose! 

Attend the Event

WCUDF23 will be held at the San Jose Marriott hotel, located at 301 S Market St, San Jose, CA 95113 and at various locations throughout downtown San Jose. Discover DTSJ and explore its five distinctive districts here. Get social! What questions will you come ready to ask? Share them on Twitter #WCUDF23. 

Online registration is now closed for the 2023 West Coast Urban District Forum. You may register onsite at the San Jose Marriott at 301 S Market St, San Jose, CA 95113March 29-31, 2023.

On-site registration times and rates:  

  • Wednesday, March 29: noon-5 pm 
  • Thursday, March 30: 7:30 am -10:30 am 
  • Friday, March 31: 8:00 am-10:00 am
  • On-site Registration Rate: $475 
  • On-site Registration Rate for Thursday, March 30 only: $300 
  • On-site Registration Rate for Friday, March 31 only: $275 

CDA Members: If you are logged into IDA’s system and are not able to see the member pricing as noted above, please get in touch with registration@downtown.org for assistance before proceeding with your event registration.  

Cancellation Policy: Written notice of cancellation is required. If a cancellation is received via email by March 8, 2023, there will be no penalty. Cancellations received via email after March 8, 2023 will receive a refund less a $100 processing fee. If a tour cancellation is received via email by March 8, 2023, there will be no penalty. Tour cancellations received via email after March 8, 2023 will not receive a refund. Refunds will be processed approximately 30 days after the event. Please send the cancellation notification to the International Downtown Association by emailing registration@downtown.org. 

Substitutions: Substitutions of complete registrations (including tours and/or workshops) are gladly accepted prior to the event start date. Please submit a written request to registration@downtown.org before Monday, March 27, 2023 at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant and must be transferred to an individual in your organization. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.   

Adding a Pre-Conference Tour: Please note, the pre-conference tours sell out quickly. Therefore, it is advisable to add these items at the time of your registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour after they have been registered, they run the risk of the tour no longer being available.  

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.  

Outstanding Balance: Please note, if you have an outstanding balance for this event and/or tour(s), you will not receive your badge on-site or be allowed to attend tours until payment is received. Please contact registration@downtown.org prior to your arrival on-site to pay your outstanding balance. 

By registering you are agreeing to IDA’s Event Agreement and Code of Conduct and IDA Attendee Assumption of Risk, Waiver and Release Form. 

The Program

Preview the agenda here (program is subject to change).


The deadline has passed for the WCUDF attendee rate at the San Jose Marriott, located at 301 S Market St, San Jose, CA 95113. To inquire about available rooms, call the Reservations Department at 1-800-228-9290 and ensure you reference the International Downtown Association room block.


Norman Y. Mineta San Jose International Airport (SJC) is approximately 8 minutes (4.3 miles) from the San Jose Marriott hotel. Taxi/Uber/Lyft is approximately $20-30 USD one-way. 


By attending the 2023 West Coast Urban District Forum, certified Leaders in Place Management will earn 8 credit hours toward the renewal of their LPM certification. Please visit downtown.org/certification to learn more about becoming certified or recording continuing education units. 

IDA is an AICP credit provider. AICP members can earn Certification Maintenance (CM) credits for sessions. When CM credits are available, they are noted in the program. IDA’s 2023 sessions provide an easy way for AICP certified planners to earn their CM credits. 

2023 Sponsors

Urban Champions


District Advocates





Join the California Downtown Association

CDA’s membership is diverse, representing hundreds of small businesses and property owners on main streets and in the historic downtowns and business districts. View CDA’s Membership website for more information. 


For assistance or further information about the conference, please contact the IDA registration team.