2024 West Coast Urban District Forum

About the 2024 West Coast Urban District Forum

Join the Downtown San Diego Partnership, California Downtown Association (CDA) and the International Downtown Association (IDA) for the West Coast Urban District Forum on February 28, 29 and March 1, 2024. This year’s theme – Pillars of Resiliency – will address how residents, businesses and tourism continue to support the changing urban economy. 

We will share best practices and strategies to sustain and grow strong communities and discover new ways to motivate our staff, boards and stakeholders. Hear from industry leaders, and civic and community thought leaders, on engaging and supporting resiliency in communities with an equity lens in retail, office, housing, transportation, public safety, homelessness and behavioral health. Join us in San Diego to network with your peers, exchange ideas and share solutions.

The Downtown San Diego Partnership is a nonprofit organization that serves as the principal voice and driving force behind the economic prosperity and cultural vitality of downtown San Diego. It also serves as the managing organization for several special districts including the Property and Business Improvement District, otherwise known as the Clean & Safe program, which provides essential public services in the 275 blocks of downtown. The organization’s nearly 400 members, representing a variety of business sectors, including real estate, technology, banking, law, defense, insurance, communications, energy, and tourism, are committed to nurturing a downtown that benefits the entire San Diego region. 

Attend the Event

WCUDF24 will be held at The Westgate Hotel, located at 1055 2nd Ave, San Diego, CA 92101 and at various locations throughout downtown San Diego. Get social! What questions will you come ready to ask? Share them on social media #WCUDF24. 

Want to make the most of your time in downtown San Diego? Explore seven unique neighborhoods, each offering a different vibe and experience. Check out the map to find mustsee spots! 

Registration is now open for the 2024 West Coast Urban District Forum. In order to register for the Forum, you need to either have an account in IDA’s database or you must create one. If you previously registered for an event in the past, you should have an account in the database. All below prices are USD. 

  • Early Bird Rate until Wednesday, January 24, 2024: $375 Member | $425 Nonmember
  • Standard Rate until Wednesday, February 21, 2024: $425 Member | $475 Nonmember
  • On-site Registration Rate available Wednesday, February 28, 2024 | $475 Member | $525 Nonmember 

Daily rates are also available. 

  • Early Bird Rate (Thursday only) until Wednesday, January 24, 2024: $275  
  • Standard Rate (Thursday only) until Wednesday, February 21, 2024: $300  
  • Early Bird Rate (Friday only) until Wednesday, January 24, 2024: $225 
  • Standard Rate (Friday only) until Wednesday, February 21, 2024: $275 

CDA Members: If you are logged into IDA’s system and are not able to see the member pricing as noted above, please get in touch with registration@downtown.org for assistance before proceeding with your event registration.  

Mentor Program: CDA has designed a program to match you with a mentor prior to attending the West Coast Urban District Forum. You will be notified via email by your mentor to set up a time to either talk on the phone or meet at the forum. Sign up by checking the box “Match me with a Mentor” during registration. Questions? Email registration@downtown.org.

Cancellation Policy: Written notice of cancellation is required. Written notice of cancellation is required. Cancellations received via email by February 7, 2024, will receive a refund less a $100 processing fee. Cancellations received via email after February 7, 2024, will not be refunded. If a tour cancellation is received via email by February 7, 2024, there will be no penalty. Tour cancellations received via email after February 7, 2024, will not receive a refund. Refunds will be processed approximately 30 days after the event. Please email the cancellation notification to the International Downtown Association at registration@downtown.org.  

Substitutions: Substitutions of complete registrations (including tours and/or workshops) are gladly accepted prior to the event start date. Please submit a written request to registration@downtown.org before Monday, February 26, 2024, at 3 pm ET to complete your substitution. Only one substitution is permitted per original registrant and must be transferred to an individual in your organization. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution.  

Adding a Pre-Conference / Mobile Tour: Pre-conference tours and mobile tours sell out quickly. Therefore, it is advisable to add these items at the time of your registration. If you are registering for someone else or a group, please find out their selection prior to registering them. Although each person within the group can purchase a tour after they have been registered, they run the risk of the tour no longer being available.  

Payment Methods: For your convenience, payments may be made by Visa, MasterCard or American Express. Should you need to pay by check, you will not be able to complete registration online. Please email registration@downtown.org for assistance.  

Outstanding Balance: Please note, if you have an outstanding balance for this event and/or tour(s), you will not receive your badge on-site or be allowed to attend tours until payment is received. Please contact registration@downtown.org prior to your arrival on-site to pay your outstanding balance.    

By registering you are agreeing to IDA’s Event Agreement and Code of Conduct and IDA Attendee Assumption of Risk, Waiver and Release Form.

The Program

Preview the 2024 agenda here (program is subject to change).


The Westgate Hotel, located at 1055 2nd Avenue, San Diego, CA 92101, is offering a rate of $222 USD per night, plus tax, for a standard room for WCUDF24 attendees. Please book your room by Tuesday, February 6, 2024 online. Valet parking is available at $50 USD overnight.  Daily maximum parking rate is $55 USD. The first hour parking is $12 and every additional 30 minutes is $6.


San Diego International Airport (SAN) is approximately 10 minutes (3.4 miles) from The Westgate Hotel. Taxi/Uber/Lyft is approximately $20-35 USD one-way, based on time of day. 


By attending the 2024 West Coast Urban District Forum, certified Leaders in Place Management will earn 8 credit hours toward the renewal of their LPM certification. Please visit downtown.org/certification to learn more about becoming certified or recording continuing education units. 

IDA is an AICP credit provider. AICP members can earn Certification Maintenance (CM) credits for sessions. When CM credits are available, they are noted in the program. IDA’s 2023 sessions provide an easy way for AICP certified planners to earn their CM credits. 


Urban Champions


District Advocate




Join the California Downtown Association

CDA’s membership is diverse, representing hundreds of small businesses and property owners on main streets and in the historic downtowns and business districts. View CDA’s Membership website for more information. 

Interested in Sponsoring?

Align your company with a strong network of placemakers to grow your business. Explore the 2024 West Coast Urban District Forum Sponsorships.


For assistance or further information about the conference, please contact the IDA registration team.