Where Everybody Comes Together! The Paso Robles Main Street Association was formed as a Business Improvement Assessment District. We have adopted the National Main Street Program format and have been recognized as a national, award-winning Main Street program. We sustain effective partnerships with the city and local business owners to successfully compete with emerging competitors and ensure economic vitality; attract and maintain a diverse business mix to ensure the quality of products, services and entertainment experiences to the end consumer.
Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers’ Market, supporting economic activities and examining Downtown issues.
The organization began as a Business Improvement Association in 1975 when business owners decided to self-assess to improve the district and develop unified promotions, beautification projects, and parking programs for the Downtown area.
In 1998 the organization became the Downtown Association, and in 2008 changed its organizational structure from a city advisory body to an independent 501 (c) 6 nonprofit in order to better serve our members. In 2017, the Board of Directors chose to refresh our image and brand, and now we are proud to be known as Downtown SLO.
Currently, we house seven committees comprised of business owners, employees, and the public at large. The Board of Directors is comprised of business owners, managers, financial institutions, not-for-profits, the media and higher education. Together, we strive to enrich our Downtown community through beautification efforts, placemaking, and supporting a vibrant economy.