Downtown SLO is a 501 (c)(6) nonprofit founded in 1975 whose mission is to foster an economically vibrant Downtown. Downtown SLO serves the community by working on initiatives like parking and beautification efforts, coordinating special events and the weekly Farmers’ Market, supporting economic activities and examining Downtown issues.
The organization began as a Business Improvement Association in 1975 when business owners decided to self-assess to improve the district and develop unified promotions, beautification projects, and parking programs for the Downtown area.
In 1998 the organization became the Downtown Association, and in 2008 changed its organizational structure from a city advisory body to an independent 501 (c) 6 nonprofit in order to better serve our members. In 2017, the Board of Directors chose to refresh our image and brand, and now we are proud to be known as Downtown SLO.
Currently, we house seven committees comprised of business owners, employees, and the public at large. The Board of Directors is comprised of business owners, managers, financial institutions, not-for-profits, the media and higher education. Together, we strive to enrich our Downtown community through beautification efforts, placemaking, and supporting a vibrant economy.
The Downtown Organization of Santa Barbara, Inc. is dedicated to the promotion and enhancement of the business, cultural, community, and environmental vitality of Downtown Santa Barbara for the benefit of its members, Santa Barbara residents, and visitors.